Printing Tips for Door Hangers for Entrepreneurs

Many companies are going for the wide stretching marking campaigns such as television and radio advertisements that reach out across the whole country. However, many businesses are focusing on their local demographic with more direct marketing solutions; one of these would be door hangers for entrepreneurs. They are much more eye-catching than leaflets and flyers as they do not litter your doormat like other door to door promotional material, which have the reputation of junk mail. Door hangers for entrepreneurs also have a higher conversion rate from people that see the advertisement to people that employ the services of the business.  

Printing Tip 1: Cost

The advantage for using door hanger for entrepreneurs is that printing them can be cheap in comparison to the amount of revenue that they generate. A lot of printing houses offer discounts for new business or a loyalty discount for existing customers. If you shop online for your printing then you can often find cashback websites offering you money if you visit and purchase promotional material through them cutting your cost even further. Another cost to take into consideration is distribution costs, rather than employing someone from your own company to distribute the door hanger for entrepreneurs, which would cost you minimum wage at least. Employ an outside firm to do it for you; one person will distribute promotional material for you and other companies to the same area for a quarter of the cost, as there are four companies making their hourly wage.  

Printing Tip 2: Quality vs Quantity

One of the advantages of door hangers for entrepreneurs is that the more you buy, the bigger discount you get on purchasing, the more you can hand out so the higher level of income you will receive off the back of the advertising campaign. Therefore it is better to order too many rather than not enough, a good rule of thumb if you are not sure how many to order, as the print shop what their optimal price point is and purchase that amount as you will be paying the minimal cost per unit. You need to make sure that the quality of the product is high and that door hangers for entrepreneurs are eye-catching otherwise it will end up straight in the bin. Or even worse, it will taint people’s perception of your company, so they associate you with low quality goods or services.  

Printing Tip 3: Shape of the Design

One way to make your promotional material eye-catching is by altering the shape, especially if there are a lot of door hangers distributed in our area. The common shape is rectangular with a hook on the top or a hole at the top to attach to the door handle. You could shape your door hangers for entrepreneurs into the shape of the main product or into the shape of the company logo. A good shape would be circular as this would circle the door handle. You can try also reading about door hangers for dog walkers: how to use it as a marketing tool.  

If you would like to invest in door hangers for entrepreneurs and would like some ideas help you move forward smoothly, you can visit our online store for ebooks and printers, and get more information about this.